馬汀令可公司將于2013年2月25-27日在上海舉辦產(chǎn)品管理實踐的培訓(xùn)活動。

 

　　市場模擬器

　　通過這次培訓(xùn)，學(xué)員將有機會使用市場模擬器推出一個新產(chǎn)品，每個小組將設(shè)置自己的策略、定價、推廣及銷售努力以獲得最好的結(jié)果。團隊的工作的結(jié)果以及運用各種營銷機制的效果將加強此次培訓(xùn)的學(xué)習(xí)效果。

 

　　實用的產(chǎn)品管理觀念：

　　在正確的時間框架內(nèi)以合適的價格推出正確的產(chǎn)品的壓力從來沒有如此之大。興旺的公司是那些能更加高效和更加有效定義、生產(chǎn)、推廣其產(chǎn)品的公司；簡言之，是那些擁有極佳產(chǎn)品管理的公司。

　　專門為負(fù)責(zé)技術(shù)的產(chǎn)品經(jīng)理設(shè)計，我們提供世界一流的產(chǎn)品管理培訓(xùn)。我們提供對貴公司業(yè)務(wù)有重要影響的關(guān)鍵問題在真實世界里的解決方法。由經(jīng)驗豐富的產(chǎn)品管理專業(yè)人員制作和提供，這次產(chǎn)品管理培訓(xùn)結(jié)合了實踐例子的案例研究來講授一個出色的產(chǎn)品經(jīng)理需要掌握的技巧、工具和流程。

　　如果你是新接觸產(chǎn)品管理或者您的產(chǎn)品管理團隊需要幫助把重點放在戰(zhàn)略性的活動，這次實用的產(chǎn)品管理培訓(xùn)將充分講解技術(shù)產(chǎn)品管理的角色和能把產(chǎn)品更加高效和有效推向市場的工具和流程。這次培訓(xùn)中的每一個概念都被設(shè)計成一旦你返回辦公室就可以馬上實行。

 

　　這次培訓(xùn)將幫助您達(dá)到：

　　* 通過改進的產(chǎn)品定義來縮短產(chǎn)品開發(fā)成本

　　一開始就正確的產(chǎn)品定義會帶來很大的商業(yè)利益。它不僅能提高產(chǎn)品開發(fā)的啟動，而且它能顯著地提高產(chǎn)品開發(fā)團隊的效率。通過定義一個市場分析和需求詳細(xì)說明書的結(jié)構(gòu)化方法，這次培訓(xùn)將幫助你首次就把產(chǎn)品定義做正確。

　　* 通過準(zhǔn)時交付建立客戶的信心

　　延遲的產(chǎn)品交付會造成客戶的不滿，也意味著失去市場機會。本次產(chǎn)品管理培訓(xùn)將使用久經(jīng)考驗的過程和方法以保證準(zhǔn)時交付。

　　* 通過有效的產(chǎn)品交付來增加產(chǎn)品的銷售

　　一個產(chǎn)品不僅僅是一件硬件或軟件。有許多非技術(shù)性因素的交付會影響一個產(chǎn)品的成功發(fā)布。本次產(chǎn)品管理培訓(xùn)定義了完整的產(chǎn)品交付流程和解決產(chǎn)品經(jīng)理面臨的種種問題以確保有效的新產(chǎn)品發(fā)布。

 

　　Raina Cheng

　　__________________________

　　Martin Linking Business Consulting Company Limited

　　Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia District, Nanjing,

　　Jiangsu 210002, China

　　T: +86 25 8485 5633

　　F: +86 25 8485 5933

　　E: raina.cheng@ulinking.com 

　　www.martinlinking.com

 

MARTIN LINKING is convening the Product Management in Practice on 25-27 February 2013 in Shanghai.

 

　　Market Simulator

　　Throughout this course, participants will have an opportunity to use a market simulator to launch a new product, each group will setup its own strategy, pricing, promotion and sales effort to get the best results. The result of team work and effect of using various marketing mechanisms will enforce the learning for this training.

 

　　Practical Product Management concepts:

　　The pressure to deliver the right product at the right price in the right timeframe has never been greater. Companies that thrive are the ones that define, produce and promote their products more efficiently and more effectively; in short, companies with exceptional product management.

　　Designed specifically for product managers working in technology, Apollo delivers world-class product management training. We offer real-world solutions to critical issues that shape your business. Developed and delivered by experienced product management professionals, Apollo product management training mixes cases studies with practical examples to teach the skills, tools and processes required to be an outstanding product manager.

　　If you are new to product management or your product management team needs help focusing on strategic activities, Practical Product Management fully explores the role of technology product management with tools and processes designed to bring products to market more efficiently and effectively. Every concept in the seminar is designed to be actionable as soon as you return to the office.

 

　　What the Seminar will Help You Achieve:

　　* Reduce product development costs through improved Product Definition

　　Getting product definition right first time is a huge business benefit. Not only does it improve product take-up, but it dramatically improves the efficiency of your product development team. By defining a structured approach to market analysis and requirements specification, this training helps you get it right first time.

　　* Build customer confidence through on-time delivery

　　Late product delivery causes customer dissatisfaction and can also mean missing market opportunities. This product management training uses tried and tested processes and methodologies to ensure an on-time delivery.

　　* Increase product sales through effective product delivery

　　A product is much more than a piece of hardware or software. There are many non-technical deliverables that go to make a successful product release. This product management training defines the complete product delivery process and works through the issues facing a product manager to ensure an effective product launch.

 

　　Raina Cheng

　　___________________________

　　Martin Linking Business Consulting Company Limited

　　Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia District, Nanjing,

　　Jiangsu 210002, China

　　T: +86 25 8485 5633

　　F: +86 25 8485 5933

　　E: raina.cheng@ulinking.com

　　www.martinlinking.com