馬汀令可公司將于2011年1月3日至4日在上海舉辦有效銷售戰(zhàn)略的培訓(xùn)活動(dòng)。
      這是一個(gè)為期兩天的培訓(xùn)，旨在幫助銷售人員培養(yǎng)關(guān)鍵技能和實(shí)際方法來進(jìn)行戰(zhàn)略性的銷售。助銷售人員培養(yǎng)關(guān)鍵技能和實(shí)際方法

培訓(xùn)簡(jiǎn)介:

      在市場(chǎng)形勢(shì)在不斷變化，銷售形勢(shì)變得越來越難。舊的銷售方法已經(jīng)不夠好，需要新的方法以達(dá)成銷售目標(biāo)。
      為了和競(jìng)爭(zhēng)者區(qū)分，銷售人員必須成為他們的客戶的“可信任的顧問”。他們需要適應(yīng)他們的顧客，理解他們的問題和思考方法，說他們的語言和作為問題解決者、戰(zhàn)略制訂者和解決方案提供者和客戶一起工作。
      此外，他們需要把銷售作為一個(gè)多層次的過程。客戶必須要在他們的組織里實(shí)現(xiàn)這些交易，作為銷售人員就必須幫助他們。通過確定在決策過程里所有的關(guān)鍵人員，并對(duì)每一個(gè)人確認(rèn)他們的商業(yè)價(jià)值與個(gè)人價(jià)值，銷售人員會(huì)獲得最大的機(jī)會(huì)來建立一個(gè)持久的關(guān)系。

      這次培訓(xùn)將在以下方面給您幫助:

      *通過徹底了解客戶的商業(yè)需求和個(gè)人需求為客戶產(chǎn)生額外的價(jià)值
      *用提問和傾聽的技巧來確立真正的需求
      *參與到客戶的決策過程中成為一個(gè)可信賴的顧問
      *確認(rèn)在決策過程中的所有的關(guān)鍵人物并找出每個(gè)人的關(guān)鍵需求和挑戰(zhàn)
      *與客戶建立一個(gè)持久互利的合作關(guān)系
      *把產(chǎn)品的特點(diǎn)和益處翻譯成適合客戶具體情況的財(cái)務(wù)術(shù)語
      *通過交叉銷售，捆綁銷售，預(yù)銷和推薦來尋找最大化的銷售機(jī)會(huì)
      *平穩(wěn)地處理反對(duì)意見，達(dá)成一個(gè)交易讓它自己成功

      如需進(jìn)一步了解詳情，請(qǐng)聯(lián)系：

Vickey Wang
Martin Linking Business Consulting Company Limited.
T: +86 28 8532 7678
F: +86 28 8532 6768
Email: vickey.wang@ulinking.com
www.martinlinking.com

 Effective Sales Strategies
3th & 4th January 2011
Shanghai, China

      MARTIN LINKING is convening the Effective Sales Strategies on 3rd & 4th January 2011 in Shanghai.

      It's a two-day workshop, designed to assist sales staff develop key skills and practical approaches to sell strategically.

      Course Description:

      The market is constantly changing and selling conditions have become tougher. Old selling methods are no longer good enough and new approaches are necessary to maintain sales targets.
      To differentiate themselves from their competitors, salespeople have to become the 'trusted advisor' for their customer. They need to put themselves in their customer’s shoes, understand their problems and thinking, speak their language and work alongside them as a problem solver, strategy developer and solution provider.
      Furthermore, they need to approach selling as a multi-level process. The customer has to sell the deal into their organisation and the salesperson needs to help them with this. By identifying all the key players in the decision-making process and, for each, identifying both the business value and the personal value, the                   salesperson is going to maximise their chances of building a lasting relationship.

      What the Seminar Will Help You Achieve: 

      • Generate extra value for their customer by thoroughly understanding their business and personal needs
      • Using questioning and listening techniques to establish real needs
      • Become a trusted advisor to the customer involving them in their decision-making processes
      • Identify all the key people in the decision-making process and identify key needs and challenges of each
      • Build a lasting mutually beneficial relationship with the customer
      • Translate features and benefits of their product into financial terms for the customer’s specific situation
      • Look for maximising a given sales opportunity through cross-selling, up-selling, future sales and referrals
      • Handle objections smoothly and set the deal up so that it closes itself

      For more information please contact: 

Vickey Wang
Martin Linking Business Consulting Company Limited.
T: +86 28 8532 7678
F: +86 28 8532 6768
Email: vickey.wang@ulinking.com
www.martinlinking.com